65.21

Press releases II


Creative and apt writing - texts that come across ...


in cooperation with the Kulturbüro RLP


This two-day seminar includes a brief review and a significant expansion of the seminar "Press Releases I".

Beyond basic press work, there is a detailed discussion of how solid reporting can look when the local media have not sent a journalist. In addition to dealing with editorial offices, the seminar also discusses how to work for your own media. It is shown how to write clear and concise texts. Who writes thus for the own association magazine or the Intranet, gets in the seminar important references for journalistically and stylistically good texts. The course participants write texts under guidance, which are analyzed together. Beginners who are not yet familiar with press work and have attended "Press Texts I" will receive a crash course "Introduction to Press Work" in the two seminars, which will give them a solid foundation for successful press work.

Contents

    Which journalistic text type for which purpose?

    Working with editorial offices

    Gathering information, weighting, portioning, formulating

    The effective beginning: The best introductions

    Headlines and short texts

    Texts about people: The portrait

    Interesting answers through good questions

 

Here is the direct link to the organizer:

https://kulturseminare.de/produkt/pressetexte-ii-2021/

Teaching team:

Günter Gleim is a journalist and author. He is a department head at a daily newspaper and a reporter for print and broadcast. He is editor-in-chief of the magazine "mrlife" and works as a trainer of journalists.

Number of participants: max. 14
Course start: Wednesday, 27.10.2021, 10:00
Course end: Thursday, 28.10.2021, 16:00
Fees:

incl. meals and accommodation 328 €

Notes on registration: The registration takes place via the Kulturbüro RLP (www.kulturseminare.de).


This course is recognised by the Pädagogisches Landesinstitut Rheinland-Pfalz under Az. MA.2165 as serving official interests.