- Courses online
The art of independence - music as a professional field
In times when the artistic job market does not offer permanent employment to all job seekers by far, self-employment is often the only possibility to earn a living in the professional field of music.
The seminar teaches the basics of a successful business model concept and gives impulses for a personal conception.
Using the Business Model Canvas, a modern method for structuring, systematically developing and reviewing business models, we will guide you through the most important questions that need to be answered for a viable self-employment. You will have the opportunity to take the first steps from a basic idea to a clear business concept.
In particular, we will reflect on how to track down the various specifics of an attractive product offering, how to find and use a suitable positioning within the existing competition, or how a customer-oriented view helps to optimize your own offering and customer approach in an attractive and effective way. Possible marketing channels and activities are discussed as well as questions about costs and revenues.
We impart knowledge underpinned by 30 years of our own experience in the music business. At the end of the seminar you will know what you can do concretely to (further) develop your business and which next steps are concretely necessary for it.
The seminar is suitable for people who are considering self-employment for the first time as well as for those who want to further develop or sharpen an existing business model.
This course is recognised by the Pädagogisches Landesinstitut Rheinland-Pfalz under Az. MA.2185 as serving official interests.